Great Taste

Great Taste is the world’s largest and most trusted food and drink awards.
Putting your food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Whether your product receives a 1-, 2- or 3-star accolade, Great Taste stars are highly respected seals of approval.
It’s all about the STARS…

Results

You can search for all Great Taste 2018 winners here

See who won the Golden Forks

View the night’s highlights in our gallery

Great Taste 2018 Entrants: please login to your MyGuild account to view your feedback and results Access MyGuild

Great Taste 2018 Supreme Champion & Golden Fork Awards

Supreme Champion
(L to R) John Farrand, Guild of Fine Food, James Costello and Cara Weil from Mount Mayon Brand, Alex Pickering from Kenwood, Dr. Steven John Costello from Mount Mayon Brand and Nigel Barden

Great Taste has crowned its first ever Supreme Champion from Asia, as Philippines-based Mount Mayon took the title for its pili nuts flavoured with Ecuadorian cacao.

Already a popular healthy snack across Asia, the nuts are sustainably harvested in the volcanic soil that surrounds Mount Mayon before being pre-sprouted and undergoing a 17-step drying process to retain nutrients – but it was the “moreish” flavours that wowed Great Taste judges.

The winning variety, which is dusted with Ecuadorian cacao, was hailed for its “ethereal texture”, “toasty cereal flavour” and “incredible creaminess”, all while delivering mouthfuls that are rich in Vitamin E, Omega and fibre.

Mount Mayon’s James Costello, Cara Weil, and Dr. Steven John Costello collected the award – as well as the Golden Fork for Best Imported Product at the Great Taste Golden Fork Dinner held on Sunday 2nd September at the InterContinental Park Lane Hotel London, where over 350 guests from the world of fine food gathered to discover the results of many months of rigorous judging.

The pili nuts had to see off a strong field of Golden Fork winners competing for the top prize, including Argyle Smokery’s Kiln Roasted Salmon (Golden Fork from Scotland), Natural Umber Organic Apple Cider Vinegar (Golden Fork from Northern Ireland) and Sicilian Bronte Pistachio Ice Cream from Manchester’s Rogue Artisan Ice Cream (Golden Fork from the North)

You can search for all Great Taste winners from the last four years here

Ordering Labels & Logos

If you have achieved awards for your products in the last three years you can order labels or the electronic award artwork to display on your product’s packaging.  Please complete and return the relevant form:

Great Taste artwork guidelinesGreat Taste Label Order Form | Great Taste Logo Artwork Request Form

Please refer to this P&P cost matrix if the delivery address for the labels is in Ireland, EU or rest of the world:

Great Taste Labels Overseas P&P

Please note that a charge may be applicable for the Logo Artwork, depending on the company turnover as stated on entry to the awards.

How Great Taste works

Over 500 judges working in small teams judged 12,634 food and drink products this year at 65 judging days, from March through to early July 2018.  They awarded one-, two or three-stars to the foods that deserved it and one of the judges on each team captured constructive feedback for the producers who didn’t quite make the grade.

This year we judged at Guild HQ in Gillingham, Dorset, and at our permanent office, event and judging venue near Borough Market in London. As ever we judged at specialist test centres for tea, filter coffee and espresso.

You can hear the thoughts of our final panel on this year’s big winner.  They were nuts about these nuts…

Key Dates 2019

16 January 2019

Members' Fortnight

Open for entry. Ensure that your membership runs until at least 31 January 2019. Membership must be in place by 11 January 2019. You cannot join the Guild in Members' Fortnight.

31 January 2019

Members' Fortnight

Closes for entry

1 February 2019

General Entry

Open for entry

15 February 2019

General Entry

Closes for entry (or earlier if entry cap of 12,500 is reached)

1 August 2019

Results and feedback

Why enter

A one, two or three-star accreditation means your food will stand out on the overcrowded retail shelves. Coupled with the extensive consumer and trade promotion by the Guild of Fine Food it will lead to increased sales and brand awareness.

Quite simply Great Taste encourages greater confidence and commercial success in small businesses locally, regionally, nationally and internationally whilst helping to improve the food and drink of those who don’t quite make the grade.

How to enter

Entry into Great Taste 2018 is now closed.

Great Taste 2018 entry information documents (For reference only.  Entry is now closed.  Information for Great Taste 2019 will be available soon)

Please download and read the following documents before making your entries online:

Entry Brochure |  Category ListTerms & ConditionsProduct Journey

You can download a step-by-step guide to how you enter online: EnglishFrench |  Italian |  Greek |  Portuguese | Spanish

The entry documents are also available to download in these languages:

French:  Entry Brochure  |  Category List  |  Terms & Conditions  |  Product Journey

Greek:  Entry BrochureCategory List |  Terms & ConditionsProduct Journey

Italian:  Entry Brochure   |   Category List |  Terms & ConditionsProduct Journey

Portuguese:  Entry Brochure   |  Category List  |  Terms & ConditionsProduct Journey

Spanish:  Entry BrochureCategory List |  Terms & ConditionsProduct Journey

Would you like to be added to our Great Taste mailing list?

If so, please complete the form below with your full company details and we will add you to our database to receive reminders and updates for next year.  This form is only to register your interest in entering Great Taste and to be added to our mailing list.

Cost of entry

Members’ Fortnight (16-31 Jan 2019)

  • Turnover less than £1million:
    £37 per product (+VAT)
  • Turnover more than £1million:
    £47 per product (+VAT)

General Entry (1 - 15 Feb 2019 or before if entry cap is reached)

  • Turnover less than £1million:
    £58 per product (+VAT)
  • Turnover more than £1million:
    £90 per product (+VAT)
  • Supermarket own label products:
    £235 per product (+VAT)

Useful Downloads & Press

Download the Great Taste national & regional press releases. For further press enquiries contact Amy Brice or Tortie Farrand or visit our Press Room.

What is GT? | History of GT

You can search for all Great Taste winners from the last four years here

Interested in supporting or sponsoring Great Taste? Click here.

FAQs

Please ensure that you read through the guidance documents in the How to enter section above before you submit your entries.  Below we have provided some answers to frequently asked questions about entering Great Taste:

 

 

Entering Great Taste

How do I enter Great Taste?

All entries are made via an online portal, which is made available through a link from this website when entry is open.  The online entry form does not become available until we open for entry – please see the Key Dates section above for entry dates for Great Taste 2019.

 

How can I make sure I receive reminders about entering Great Taste next year?

Please fill in the contact form in the How to Enter section above.  We will add you to the mailing list to receive reminders about Great Taste.  Ensure you add our domain gff.co.uk to your safe senders list, to help our emails to reach you.

 

Login Issues

My colleague entered Great Taste last year but has now left the company, so I can’t login to our account.  Please help!

To enter Great Taste via the online portal you need a user account (email address and password) and a Company Profile.  If there is already an existing Company Profile for your company we can link up multiple user accounts to this Profile.  To create a new user account, please click on Access MyGuild near the top of this page, enter your email address, first name/last name, and a password.  Logout without creating a new company profile and send an email to myguild@gff.co.uk to advise the company name, previous contact there and your email address, and we will link up your account to the Company Profile.

I have a user account but can’t remember my password.  What do I do?

If you already have a user account for the portal it will recognise your email address and prompt you for a password.  If you cannot remember your password, enter your email address, click Next, then click Trouble Logging In and follow the onscreen prompts.

I’ve tried to re-set the password for my user account, but I have not received the email.  What do I do?

The email, which is sent from noreply@gff.co.uk, contains a link to click on and re-set the password.  Please ensure that the domain gff.co.uk is added to your safe senders list.  Check that the email has not been sent to your Spam or Junk Mail folder.  If the email is not there, please contact the team on myguild@gff.co.uk and we will be able to help you.

 

Categories & Entry Form information (Please note: entry to Great Taste 2018 has closed – information for Great Taste 2019 will be available shortly)

I can’t find a category for my product, what should I do?

Is there a category that nearly fits?  If so, please use that one.  The categories are more for our use – to help us plan each judging week and judging session.  Your product is judged on its own merits, not against a category or any other products in that category.  You can use the Product Description field to explain what your product is.  However, please check that your product is not on the list of items that we cannot judge and please remember that one flavour = one entry, so we cannot accept entries of selection boxes or multi-packs.

What is Members’ Fortnight?

Great Taste is run by the Guild of Fine Food, a trade association.  The Guild has a membership for fine food and drink producers and independent retailers.  One of the benefits of membership is early and discounted entry into Great Taste.  New membership applications need to have been received and processed by Friday 11 January 2019 to qualify for Great Taste 2019’s Members’ Fortnight and current members must have a valid membership running up until 31 January 2019 to qualify.  However, there are lots of other benefits to Guild membership and you can find out more here Join the Guild

I entered Great Taste last year.  Does this mean I am now a member so can enter during Members’ Fortnight?

Membership and Great Taste are two separate things (please see the explanation under ‘What is Members’ Fortnight’) so you are not automatically a member of the Guild of Fine Food if you have previously entered Great Taste.  You do not need to be a member to enter Great Taste, but only current members can enter during Members’ Fortnight.  General Entry opens from Friday 1 February 2019.

What do I write in the Product Description field?

All products are blind-tasted so the judges won’t see company names, product names or the product packaging.  The Product Description field is your chance to tell the judges about your product.  Use it to explain the key facts about your product, without using brand names or marketing speak.  For example, main ingredients, traditional production methods, breed of animal, if the product is gluten-free.  If the product is not typical of its type, you may choose to explain this here.  There are only 150 characters available (including spaces and punctuation) so keep it concise.  You don’t need to write in full sentences, as long as it makes sense to the reader.  The judges will also have access to the Product Ingredients list you provide when you enter.

Do I include cooking instructions in the Product Description field?

You do not need to supply cooking or preparation instructions on the entry form when you enter Great Taste. However, you must ensure that these are included with your products when you deliver the samples later in the year.  The delivery instructions will include guidance on the quantity of product to send, and a reminder to supply cooking instructions.

I entered a product into Great Taste last year.  Can I re-enter it this year?

Yes, you can re-enter the same product into Great Taste each year if you wish to do so.

Deliveries of entries

I’ve entered Great Taste online and received my receipt.  Do I send my products now?

Not yet!  Once we close for entry we will begin issuing delivery instructions from around mid-March and these will continue until early June.  We may ask you to deliver your products at any time between those months, and will give you at least 2 weeks’ notice ahead of your delivery date.  We send an email to the Primary and Secondary Contact email addresses you provided when you entered Great Taste to let you know when your delivery instructions are ready to download from the portal.

How much product should I send?

We will advise the quantity of product to send when we issue delivery instructions.  However, as a general guideline we ask for around 25-30 mouthfuls/teaspoonfuls of a product for the judging.

 

Results & Feedback

How will I know when the feedback and results are available for my products?

The results and feedback from Great Taste 2019 are due for release on Thursday 1 August 2019.  Entrants will be sent an email to advise as soon as this information is live and available to view through your MyGuild account.

Sponsors of this year's event

  • Kenwood
  • ABP Food Group
  • Bord Bia
  • Dawn Meats
  • Fine Food Digest
  • Food & Drink Wales
  • Invest NI
  • Partridges
  • Petty Wood
  • Scotland Food & Drink
  • Selfridges & Co
  • Shire Foods
  • Tenuta Marmorelle
  • Andrew Ingredients
  • Burren Smokehouse
  • Inkreadible
  • QVC
  • The Seed Fund
  • westmorland
  • Yee Kwan
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