Arden’s rolls out new revamped snack line-up
Sweet and savoury snack producer Arden’s has unveiled a redesigned line-up following a £250k investment.
The redesign was developed to better reflect the brand’s premium positioning and engage existing and new consumers, after carrying out extensive research on the snack market.
Arden’s said the “simple, uncluttered style combining stylish design and contemporary colours” had been chosen to reflect the premium nature of its products and catch the eye of time-poor consumers.
Arden’s added that consumers see no obvious brand leader in the premium savoury snacking market and strong shelf appeal is a must for innovative brands.
Following the new look, the brand has redesigned its website and social media channels to function as a hub with recipes, serving suggestions and video content. It will also be sampling at key food-related events throughout the year.
Managing director Gary Barr said: “Based on this consumer insight and feedback we evolved our brand identity and created a clean and contemporary design with food, flavour and inspiration at its heart.”
He added: “The new design is individual, dynamic and authentic, something consumers can be proud to have in their cupboard and share with family and friends.”