What is Great Taste?

“ Recognised as a reliable stamp of excellence among consumers, retailers and major food buyers alike, Great Taste success can be the gateway to exciting opportunities for food and drink producers ”

Great Taste 2021

Great Taste is the largest and most trusted food & drink accreditation scheme. It supports and promotes food & drink producers, large and small, giving buyers and food lovers in the UK and overseas reliable recommendations for great tasting food.


Great Taste offers a unique benchmarking and product evaluation service, that encourages confidence and commercial success for quality food & drink businesses. This in turn generates a greater awareness for products locally, regionally, nationally and internationally.

Since 1994, more than 150,000 products have been put through this robust judging process. Each one is fastidiously blind-tasted by selected chefs, cooks, buyers, retailers, restaurateurs, food critics and writers.

The judges look for truly great taste, regardless of branding or packaging. They take into account texture, appearance and of course the quality of the ingredients; they will note a good aroma, a decent bite, or a particularly smooth or crunchy texture. But above all else the question remains – does the product taste truly great?



What do the stars mean?



3-stars: Exquisite           

Extraordinarily tasty foods – around 2% of products are awarded 3-stars each year. Don’t leave the shop without buying it!




2-stars: Outstanding

Above and beyond delicious – less than 10% of entries will achieve this rating.



1-star: Simply delicious

A food that delivers fantastic flavour – approximately 25% of entries will achieve this rating each year.


To search for award-winning food and drink from this and previous years, click here.

Great Taste - A potted history

Click here to learn more about the history of our Awards

Great Taste 2021 entry information

Click here to return to the Great Taste 2021 information page

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