Shop of the Year

Since 1994 our Great Taste panel has been assessing food and drink products and awarding stars to deserving producers. The Guild of Fine Food has also been supporting independent retailers through Shop of the Year. Sponsored by Hotel Indigo and supported by the readers of delicious magazine our judges mystery shop and assess a short-list of the finest food shops every year.

How it works

The readers of deicious magazine nominate their fave independent food shop. This could be any retailer with a deli offer, including a delicatessen, farm shop, food hall, butcher and village or community shop. Indeed any retailer of fine food.

How we judge it?

The integrity of Great Taste has been built up through having a robust judging mechanism. Every food and drink product is tasted by at least 12 judges and our highest rated 3-star products will be assessed by a minimum of 20 experts – we apply the same thoroughness whilst finding the Great Taste Shop of the Year.

We take the nominations from delicious readers  and create a shortlist of the top 10 shops. They are then visited and mystery shopped by our panel of experts. They in turn will have their own criteria to ensure consistent judging.

What will they win?

  • The shop is awarded a Golden Fork – Great Taste Shop of the Year
  • A short video is made of the winning shop for use on social media and by sponsors Hotel Indigo and our supporter delicious magazine
  • Significant editorial coverage in Fine Food Digest and Best Brands

Key dates

06/08/2016

Judging begins

The Top 10 shops are mystery shopped

05/09/2016

Great Taste Shop of the Year announced

At the Golden Fork presentation evening at the Royal Garden Hotel, London alongside the big winners in Great Taste

05/09/2016

The promotion begins

Press and media relations alongside the existing and considerable activity for Great Taste

Sponsors of this year's event

  • delicious.
  • Hotel Inigo
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