Posted: 14/08/2015

Bear salami comes to the UK as Transylvanian food brand makes debut

Arduenna Bear SalamiSalami made from ethically sourced bear meat is just one of the Transylvanian delicacies coming to the UK with the launch of a new brand.

Arduenna – which takes its name from the Celtic word for the Romanian region – will also be introducing a host of other charcuterie lines as well as artisan jams, marmalades, cheeses, chutneys, pickles and cordials.

The products are either made by Arduenna’s own social enterprise based in Romania or from artisan producers across the region.

The bear salami, which is sourced from a family-run business that also manages its own wildlife park, is smoked and seasoned with juniper berries, paprika, nutmeg and garlic.

It is part of a wider charcuterie range that also features beef salami, venison salami, Transylvanian pepper sausage, air-dried ham and wild boar ham.

Arduenna will also offer sweet and savoury preserves like sweet curry onion jam, chibbed peach compote, and clementine, orange, cardamom & chilli flakes marmalade. Some of the company’s marmalades have already won awards at The World’s Original Marmalade Awards.

In addition, there will be cheeses, including a truffled variety, and cordials in flavours including aronia berries and wild blueberry lemon.

“Our food is natural, often low in sugar, tasty and with a well-explained provenance,” said Arduenna’s Dr Villo Lelkes. “We source all our products from artisans and small family businesses. Fruits and vegetables come from local producers while our blueberries and elderflowers are foraged from the mountains. We are helping to keep alive traditional recipes many of which are hundreds of years old.”

Arduenna launches to the trade at Speciality and Fine Food Fair 2015 (stand V63) in September.

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