Posted: 29/01/2014

Beer, salami and crackling in a box? It’s a gift for men

XL_man_box_WEBCotswolds-based paté and terrine maker Ross & Ross has launched a range of British beer and snack gift boxes for men ahead of Valentine’s Day and the Six Nations Rugby.

The Man Box Collection, which was first shown at the BBC Good Food Show last November, was developed after a request from a deli owner for “more masculine gifts”.

It has now gone on sale through Ross & Ross’s new online shop as well as in local independent stores.

There are three variants, all in ‘picnic box’ cartons, selling at between £20 and £35. Ross & Ross co-founder Ross Bearman said the price might need to adjustment to cover delivery to delis outside the area. “But I’m sure it could work elsewhere.”

The standard Man Box (£20) includes a bottle of Torp beer from Compass Brewery in Oxfordshire, 75g of salami or chorizo from Cirencester’s Cotswold Curer, a pack of Mr Trotter’s British Crackling and 115g jar of smoked apple chutney.

The Spicy Man Box includes the jalapeno version of Mr Trotter’s crackling, and there is an XL box (£35), with more of everything, including charcuterie from Castellano’s of Bristol.

Bearman said the contents were currently all ambient, at the request of local retailers, so while the chutneys are made by Ross & Ross, its patés are not included. “We’re working on making our own beer for later this year, and possibly our own charcuterie,” he said. “One thing at a time.”

The Ross & Ross chutneys have not yet been formally launched to the trade but are designed to go with its preserved meats. “So the piccalilli would go with our ham hock,  smoked apple with our pork terrines, and so on.”

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