Best Brands Survey results: Jams & preserves

1st – Mrs Darlington’s
2nd – Tiptree
3rd – Rosebud Preserves
4th – The Bay Tree
5th – Hawkshead Relish

Analysis
It’s always a category that’s dubbed “competitive” and our survey results bear that out with yet another new winner in 2016. This year, Mrs Darlington’s is number one assisted by its ever-popular lemon curd and strawberry jam.

It may look like a steep drop for last year’s winner, The Bay Tree, but this top five is separated by a handful of votes. There were a great deal of local producers mentioned that diluted the voting, too.

Even though most of the top-ranking producers offer some very modern flavour combinations it is still the old classics – berry jams, marmalades and lemon curds – that prevail. Multiple mentions for Hawkshead’s raspberry & vanilla and Rosebud’s gooseberry & elderflower preserves back up the theory that independents need to stretch beyond the norms, though.

For all Best Brands results, you can view the digital edition here.