Posted: 09/01/2017

Best Brands Survey results: Oils & vinegars


Best Brands survey 2016 results - oils and vinegars
Seggiano came first in the Best Brands Survey 2016

1st – Seggiano
2nd – Honest Toil
3rd – Yorkshire Rapeseed Oil
4th – Acropolis
5th – Olive Branch

Analysis
In a category that is filled with non-descript bottles, these results show the importance of appearance and a memorable name.

Seggiano is an old hand but both Honest Toil and Olive Branch have begun to gain a foothold with the same combination of back story, quality product and eye-catching branding. Given its rise this year, Acropolis looks like it is following a similar path.

For the first time since the survey was started, no brand made the rankings purely on the strength of its vinegar, although Seggiano’s balsamics did contribute a smattering of votes to its landslide victory.

What these results don’t convey is that rapeseed oil is still enjoying popularity among consumers. The regional nature of the product means that votes are, with the exception of Yorkshire Rapeseed Oil, diluted by many brands.

For all the Best Brands results, view the digital edition online here.

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