Posted: 19/02/2015

Blakemore Fine Foods continues re-launch with expansion


Caoire Blakemore
Commercial director Caoire Blakemore has overseen the expansion of Blakemore Fine Foods

Blakemore Fine Foods has expanded its team and will shortly unveil an online ordering portal as it continues to ring the changes after last year’s rebrand.

The wholesaler, which changed its name from Heart Distribution last July, has increased staff numbers from 15 to 33 as part of its phased re-launch.

As a result it has boosted its customer service team and established new trading and sales teams headed by national account manager Patrice Garrigues and sales controller Neal Harris respectively.

This month will see Blakemore Fine Foods – a division of major wholesaler AF Blakemore – open a new 15,000 sq ft warehouse and launch an online ordering portal, featuring product photos and information, as part of its website.

This follows last September’s launch of a producer portal, where suppliers can access their own sales data and documentation.

“The team have worked really hard in programming and updating marketing information and I am thrilled with the results,” said Blakemore Fine Foods commercial director Caoire Blakemore.

“Fine Foods has worked with British producers on a national basis for some time now and the decision to rebrand was reflective of this. Since January we have also begun to offer a small international and wholesale range following requests from customers. This allows our customers to have access to the ranges supplied across the wider A.F. Blakemore Group.”

Blakemore Fine Foods now works with 206 British independent producers and has broadened its geographical scope beyond the Heart of England area it began serving.

www.afblakemore.com/fine-foods

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