Posted: 25/08/2015

Bodnant extends brand with in-store concessions

Bodnant Butchery concession
Bodnant concessions have gone into three outlets, with meat from the Welsh Food Centre’s butchery taking centre stage

Bodnant Welsh Food, the multi-award winning farm shop, restaurant and small-scale production complex in the Conwy Valley, has opened concessions in two North Wales holiday parks and a garden centre on the Wirral – and says more could be in the pipeline.

A meat counter selling fresh Welsh meat cut and packed at Bodnant’s own butchery has been installed at Gordale Garden Centre in Burton, South Wirral.

The Bodnant-branded counter is a bolt-on to the existing food hall at Gordale, which draws shoppers from North Wales and Cheshire.

Two “mini Bodnants”, selling both fresh meat and a slimmed-down range of fresh and ambient products from the parent store, have been added to the retail offer at Brynteg upmarket caravan park in Llanrug, Gwynedd, and Silver Bay holiday village on Anglesey.

Bodnant Welsh Food marketing manager Kerry Sidney told FFD: “North Wales is a large tourist destination, with many visitors owning holiday homes across the region. Both sites wanted to add to the owners’ experience during their stay by offering fresh, local Welsh food on-site so they don’t have to travel to the nearest supermarket.”

Bodnant – which has a cheese-maker and baker onsite at its Furnace Farm base, as well as the butchery – has also launched an online shop offering “the very best Welsh food from our in-house producers and local artisan suppliers”.

Shoppers at Brynteg and Silver Bay can also pre-order groceries from the wider Bodnant range available online and have it delivered to their holiday homes on a date to suit them.

Sidney said the food centre was looking at other established outlets in North Wales and Cheshire that could host similar “mini Bodnant” concessions.

“We’re also looking for wholesale opportunities with other farm shops and delis that would like to stock our award-winning cheeses and hand-crafted butter,” she told FFD.

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