Booths partners with AmazonFresh to sell down south
Northern supermarket chain Booths has teamed up with AmazonFresh to sell its private label products to customers in the south of England.
The Lancashire-based supermarket – dubbed the ‘Waitrose of the North’ – operates 28 stores in the north of England but this is the first-time it has made its groceries widely accessible to customers online.
Hundreds of Booths’ own products will be available for home delivery to 302 postcodes across London, Surrey, Hampshire, Bedfordshire and Hertfordshire.
The company hopes joining forces with the online retail giant – who recently acquired organic specialist Whole Foods Market in a £10.7bn deal in June earlier this year – will greatly extend Booths’ reach in terms of shoppers and geographic regions while entering a new shopping channel: online.
Chief Executive and Chairman of Booths, Edwin Booth, said the deal is a win-win for all involved. “It’s a win for Booths, as we have wider reach for our products, it’s a win for Amazon as they have access to our great locally sourced ranges and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”
He added: “Retailing to a wider UK customer base online offers Booths a tremendous opportunity to grow the Booths brand and business outside the North.”