Posted: 05/02/2015

Booths promotes Chris Dee to lead store expansion

Chris Dee Booths CEO
Chris Dee has worked at Booths in various roles, including as COO, for 20 years

Upmarket retailer Booths has promoted Chris Dee to the role of chief executive officer and appointed an estates director as it embarks on a rapid expansion plan.

Dee, who has worked for the family-owned northern chain for the last 20 years, will oversee the opening of five new stores in 12 months.

The first of these – in Barrowford, Lancashire – opened in December 2014 and will be followed three more stores in the county in Burscough, St Anne’s and Poulton Le Fylde as well as an outlet in Hales End, Greater Manchester.

Booths has also promoted Mike Thomson, who has managed numerous construction projects for the firm in the last decade, to the operating board as estates director.

Chris Dee began his career with Booths in 1995 as the wine & spirits buyer and has also held the roles of trading director and chief operating officer.

Booths said Dee had been “instrumental” in creating strong relationships with suppliers, citing the recently introduced Fair Milk scheme, which pledges to pay dairy farmers the highest farm gate price in the market.

Since joining the firm in 2004, Mike Thomson has managed the construction of 11 new stores as well as the relocation of distribution and central office facilities.

As art of this re-structure, supply chain director Simon Booth and property director Graham Booth will leave the operational board this year, but remain on the family board.

Company chairman Edwin Booth said: “I have tremendous confidence in Chris Dee to continue to grow and develop the business. He has the vision, and crucially, the ability to share that vision and inspire others to follow him.

“Mike Thomson brings considerable skill and experience in construction and engineering at a critical time in Booths development. These two appointments put us into an excellent position to widen the appeal of the Booths brand.”

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