Posted: 30/09/2019

Bramleys meet peanuts in new Irish Black Butter spread

The Northern Irish producer behind the award-winning apple-based Irish Black Butter has launched what it says is a unique peanut spread as it aims to broaden its appeal.

Alastair Bell, the brand’s founder, has developed a spread that combines roasted peanuts with the ingredients of his original Irish Black Butter conserve – including protected status Armagh Bramley apples, treacle, cider brandy and spices. 

Portrush-based Bell hopes the spread, which is dairy-free and suitable for vegans and vegetarians, will appeal to a wider audience and attract the same amount of attention as his first product.

“It was an opportunity to combine a food that’s internationally enjoyed with a product that is inherent to Ireland” he said, adding that he had been receiving requests from customers for flavour variations.

“This spread was a journey of discovery”, he said. “I am finding more and more uses for it every day by talking to my customers. 

“There are three uses that have stood out to me and they are very simple – with chicken, as a spread on toast or with ice-cream. In fact, it nestles in with ice-cream particularly well”. 

The spread is currently available online in 200g jars (RRP £5.95) and is sold by distributors in Ireland. Bell said he wants to boost his distribution and get more listings across the UK and beyond.

The original Irish Black Butter, which was developed with fellow Northern Irish producer Paul Clarke of En Place Foods, has won a 3-star Great Taste award in both 2018 and 2019.

by Katie Comer

This story appeared in the September issue of Fine Food Digest. You can read more on the digital edition here.

Read more of the latest news from Fine Food Digest here

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