Posted: 28/09/2016

Breakfast market could threaten lunch

Tamnagh Foods GranolaFigures released by global information company The NPD Group show that breakfast trade is now growing faster than lunch.

Although the data still shows that people still spend less on breakfast than they might on lunch, the average breakfast bill is now 31% higher than it was eight years ago. Meanwhile the average bill for lunch has only risen by 6.1%.

Cyril Lavenant, NPD’s director of foodservice UK told FFD, “Some 16% of breakfast occasions away from home occur at the relatively late time of between 10am and 11am, meaning that lunch for some might then become just a quick bite of something light that people bring from home.”

The pattern suggests that as breakfast away from home grows, it could cannibalise lunch business. A trend Lavenant says foodservice operators should keep a close eye on.

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