Posted: 12/04/2022

Brindisa grows gazpacho range and unveils bold new look

Brindisa has revealed two new lines for summer and bold new branding as the Spanish food specialist looks to modernise its look, and better represent its Iberian roots.

The London-based retailer and supplier has expanded its gazpacho range with the addition of Tomato & Almond and Tomato & Beetroot variants, which join its classic Tomato.

The new lines are the first to be packaged in the business’s refreshed branding as the 34-year-old bull is being updated for the third time in its life, with a new look inspired by Spanish modernist artists.

The new logo the ‘toro’ surrounded by Spanish landscapes and Brindisa has also altered its strapline, which now reads: ‘The True Taste of Spain’.

Sales and marketing director Cristina Pasantes said: “Our new identity refreshes Brindisa’s traditional look, which had served us well for over 10 years.

“We wanted to convey a more joyful brand, that builds on our Spanish heritage specialism, identity, and character and represents our market positioning as the True Taste of Spain.”

The new gazpachos are plant-based, and made with sun-ripened fruit, high-quality extra virgin olive oil, and sherry and red wine vinegars.

The new adaptations of Spain’s iconic chilled soup are said to reflect the origins of the dish, which historically was not made with tomato. The fruit was actually not introduced to Spain until the 16th Century.

“Originally gazpacho was made with olive oil, vinegar, salt and bread. But today’s recipes appeal to our modern tastes for healthy, plant-based and versatile food,” said Brindisa’s founder Monika Linton.

The Almond variant contains 8% almonds and is enhanced with garlic while the Beetroot contains 25% beetroot as well as cumin for seasoning and pickled gherkins for balance.

Each 1l pack has an RRP of £5.75 (Almond) or £5.55 (Beetroot), and both are sold in cases of 10 for £31.50 and £31 respectively.

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