British Cassis will soar under premium White Heron brand
British Cassis has been given a makeover and will now be sold under a new brand as its creator looks to tap into the bar and restaurant market.
Jo Hilditch has formed a new company, White Heron Brands, that will re-launch her blackcurrant liqueur this month in new premium 500ml (RRP £20) and 200ml bottles.
While the liqueur has been a fixture in the farm shop and deli market for several years, Hilditch said her appearance on BBC TV programme Dragon’s Den had inspired her to pursue a new marketing strategy.
As well as bars and foodservice, the White Heron brand will also pursue more retail sales and export customers. The company’s production facility has now been upgraded and expanded to cope with increased capacity.
“Following a successful experience in the Dragons’ Den in 2015, we were inundated with investment opportunities,” said Hilditch. “It became clear we had a winning brand on our hands that just needed to be developed.”