Cannon & Cannon to open Selfridges concession
British charcuterie retailer and wholesaler Cannon & Cannon will open a branded area within the deli counter at Selfridges’ London food hall next month.
The concession will showcase a range of Cannon & Cannon’s most popular lines, which it also retails in its Brixton shop and stalls at Borough Market and Southbank’s Real Food Market.
Items will include a range of smaller individually priced sausages from Trealy Farm and Native Breeds as well as larger salamis and muscle meats for slicing.
The new counter is part of Cannon & Cannon’s on-going expansion plans, which include establishing a new wholesale depot and training facility in Borough Market and developing an online shop.
The company recently raised investment via crowdfunding website wearethemillion.com to launch a monthly British Charcuterie box scheme, which is slated for launch alongside the online mail order business later this month.
Subscribers to the box scheme will also get access to exclusive batches, a first look at new products and invitations to events.