Posted: 21/08/2019

Cannon’s new sliced range boasts ‘distruptive and different’ design

Specialist British wholesaler Cannon & Cannon has revealed the packaging for its new four-strong range of sliced packs, following a full rebrand of the business by agency The Space Creative.

The “Selected by Cannon & Cannon” range of 60g modified-atmosphere retail packs (trade £2.75, RRP £4.50) kicks off with two products each from suppliers Moons Green in Kent and Cornish Charcuterie.

They are Kentish rosemary & garlic salami, Kentish mushroom & truffle salami, Cornish seaweed & cider salami, and Cornish coppa.

Available from September, they come in cases of 16 packs, with a minimum of six weeks chilled shelf life.

The new designs feature powerful black-and-white woodcut-style line illustrations, each making a nod to the provenance of the product, with beach huts to hint at the north Cornwall coast and oast houses signifying the Kent countryside.

Sean Cannon told Fine Food Digest: “We wanted the new branding to be modern and visually striking. 

“Generally, the way charcuterie has been presented in-store is very simple, in a see-through vac-pack. So we wanted something that was exciting to look at, but was clearly British and clearly spoke of the provenance.”

New illustrations will be introduced as meats from Cannon & Cannon suppliers from other regions are added to the range, he said, adding: “It’s a contemporary look, and when you see it on shelf it’s distruptive and different – and much more interesting.”

This story appeared in the August issue of Fine Food Digest. You can read more on the digital edition here.

Read more of the latest news from Fine Food Digest here

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