Cannon’s new sliced range boasts ‘distruptive and different’ design
Specialist British wholesaler Cannon & Cannon has revealed the packaging for its new four-strong range of sliced packs, following a full rebrand of the business by agency The Space Creative.
The “Selected by Cannon & Cannon” range of 60g modified-atmosphere retail packs (trade £2.75, RRP £4.50) kicks off with two products each from suppliers Moons Green in Kent and Cornish Charcuterie.
They are Kentish rosemary & garlic salami, Kentish mushroom & truffle salami, Cornish seaweed & cider salami, and Cornish coppa.
Available from September, they come in cases of 16 packs, with a minimum of six weeks chilled shelf life.
The new designs feature powerful black-and-white woodcut-style line illustrations, each making a nod to the provenance of the product, with beach huts to hint at the north Cornwall coast and oast houses signifying the Kent countryside.
Sean Cannon told Fine Food Digest: “We wanted the new branding to be modern and visually striking.
“Generally, the way charcuterie has been presented in-store is very simple, in a see-through vac-pack. So we wanted something that was exciting to look at, but was clearly British and clearly spoke of the provenance.”
New illustrations will be introduced as meats from Cannon & Cannon suppliers from other regions are added to the range, he said, adding: “It’s a contemporary look, and when you see it on shelf it’s distruptive and different – and much more interesting.”
This story appeared in the August issue of Fine Food Digest. You can read more on the digital edition here.
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