Cariad aims to spread the love for Welsh ewes’ milk
An Anglesey-based cake and confectionery producer is championing ewes’ milk and its health benefits through a new range of organic products dubbed ‘cariads’ – the Welsh word for love.
Cariad Bakery’s creation – pitched as both a healthy snack and a treat – comes in five varieties: seed, nut & cereal, blueberry, raspberry, strawberry, and seed & cereal.
The small, round balls are made from organic raw cane sugar, seeds, cereals, and organic ewes’ milk sourced from the Lleyn sheep breed native to north west Wales.
They are all available in 150g boxes for retail with a trade price of £4.65, apart from the seed & cereal variety which is £4.25 (RRP £5.95). The products can also be supplied for foodservice in 750g trays with a trade price of £21 (£19 for the seed & cereal).
Owner Sara Sharpe said she wants to promote ewes’ milk and says it has potential to be more popular in the UK. She describes it as creamier than cows’ milk adding that it has a number of health benefits including twice the protein of cows’, good-for-you fats and can protect heart health.
“I call it the Rolls Royce of milk,” said Sharpe, a qualified chef and former EHO. “I feel it could be the answer for those who can’t drink cows’ milk but also don’t like the goaty strong taste of goats’ milk.”
Sharpe has also produced a handmade chocolate & Anglesey chilli fudge made with ewes’ milk butter, produced by the same farmer who supplies her milk (trade price £8, 150g box).
Currently, the products are available only direct from Cariad Bakery as the shelf life of the products is five weeks, but Sharpe said she is looking at vacuum-packing the products to extend shelf life and open them up to be sold via distributors.
This story appeared in the May issue of Fine Food Digest. You can read more on the digital edition here.
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