Compostable crisp brand brings two new eco-formats to market
After entering the snack market with the UK’s first 100% compostable crisp packet late last year, crisp-maker Two Farmers has introduced two new formats to sit alongside its 40g range.
The crisps now come in 150g bags (trade price £1.41) and 400g sharing tins (trade price £7.50). The new bags are available across all flavours – salt & cider vinegar, lightly salted, Hereford Bullshot and Herefordshire Hop cheese & onion – while the tins are only available in lightly salted.
The tin is also recyclable but the Herefordshire-based brand says it is encouraging consumers to find a new use for it at home. While the bags contain an improved film in its compostable packaging that now offers a longer shelf-life for retailers.
The new formats also include a plastic-free accreditation mark, making it easily identifiable as a sustainable option on shelf for eco-conscious consumers.
The brand made an impression in the snack market with its eco-conscious packaging when it launched at the end of 2018, and was recently recognised by the Countryside Alliance’s Rural Oscars 2019 for its sustainable endeavours, winning the Rural Enterprise category.
This story appeared in the August issue of Fine Food Digest. You can read more on the digital edition here.
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