Posted: 20/07/2015

Cranstons relocating Brampton butchers’ to create third food hall


Philip Cranston
Philip Cranston: New Brampton store will have a ‘similar feel’ to the Orton and Penrith food halls

Cumbrian fine food retailer Cranstons is to open a new food hall in Brampton, a few miles north-east of Carlisle, in a relocation and expansion of its existing butchers’ shop in the market town.

The new food hall, opening in mid-November, will be located in a former HSBC bank on Front Street, opposite the existing outlet in Brampton.

More than double the size of the current shop, it will include a larger butchery and deli counter, a hot food counter, a wine area and more space for ambient goods.

Managing director Philip Cranston told FFD the feel of the new store would be similar to its other food halls – Orton Grange, which opened in 2013, and its flagship Cumbrian Food Hall in Penrith – albeit on a smaller scale.

“The ambient retail space in the Brampton shop is practically zero, so we will be able to include more of an ambient element in the new food hall,” he said.

“We will be majoring on fresh produce that we produce ourselves, including locally sourced beef, pork and lamb, freshly baked pies, patés and cooked meats, but ambient will be a very important part.”

Cranston said the bulk of products would come from existing suppliers. “With the experience in our other shops we have a good idea of what we will stock, but we are in the process of drilling down to work out what will work in Brampton,” he said.

Planning permission has been granted to refurbish and convert the building. This includes opening up the ground floor banking hall, offices and safe into one large room, converting rooms at the back to chillers, freezers, stores and preparation areas, and improving the access from these back-of-house rooms to the service yard.

The company acquired the site in February this year, after missing out when the bank was put on the market following its closure in February 2014. According to Cranston, the original buyer had hoped to interest a multiple retailer into converting the property into a supermarket convenience store, and there was speculation in the local press last July linking Tesco to the site.

In addition to the Brampton store and its two food hall, Cranstons operates three traditional butchery shops in Penrith, Carlisle and Hexham, and recently expanded its Penrith production facility by around 5,000 square feet.

It will give up the lease on the existing Brampton shop once the new shop is open.

www.cranstons.net

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