Posted: 30/04/2014

Daysh takes the helm at Le Gruyère as Johnson retires

Helen Daysh UK marketing Le GruyèreInterprofession du Gruyère AOP has confirmed the appointment of Helen Daysh as head of marketing for the UK after the retirement of industry veteran Maurice Johnson.

Daysh had already become a familiar face at cheese trade events during the handover period, including the World Cheese Awards, where Le Gruyère AOP has long been a major sponsor.

A former advertising executive who trained as a journalist, Daysh was a key member of the Regional Food Group for Yorkshire & Humber (now Deliciouslyorkshire), where she helped drive through the award of PDO protection for Yorkshire Forced Rhubarb.

As well as working at local and regional level to promote ‘real’ food through farmers’ markets and festivals, she is also a member of the Speciality Cheese Committee of the Provision Trade Federation.

Maurice Johnson, 83, became Le Gruyère AOP’s UK marketing chief in 2005 and has been involved in promoting Swiss cheese for 47 years. Although now officially retired, he will continue to work as an industry consultant and awards judge.

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