Delis and suppliers urged to join new #tweetourtapas campaign
A new initiative to get deli-café, farm shop and food hall customers talking and tweeting about charcuterie kicks off this month.
The #tweetourtapas campaign is designed to get consumers posting images of charcuterie bought in independent shops, cafés and restaurants, whether it’s a tapas dish bought to eat in or a meat platter they have assembled at home.
It’s the latest move in the industry-sponsored charcuterie promotion launched by FFD and the Guild of Fine Food in 2013. Sponsors including Patchwork, Great Glen Charcuterie, Cheese Cellar and Deli Farm Charcuterie have agreed to offer monthly free-stock prizes to retailers that really get behind the #tweetourtapas initiative.
Emma Baines, who handles the Guild’s social media activity, said: “We want you to encourage customers to make some noise about charcuterie on social media.
“If a customer orders some charcuterie from your menu, why not ask them to snap a picture to share on Instagram or Twitter using the hashtags #tweetourtapas and #charcuterie and to @ mention your shop, café or restaurant.
“You could put up a chalkboard saying ‘Don’t just eat our tapas – #tweetourtapas’ with your Twitter username and the hashtag #charcuterie or #britishcharcuterie. You could even offer a free cup of coffee or a few extra slices of salami or air-dried ham to customers who post the best images.”
Guild MD John Farrand said: “We would like to see retailers and their suppliers really pick up #tweetourtapas and run with it. It’s a quick, fun and low-cost way to spread the word about charcuterie.”
The Guild will be monitoring the #tweetourtapas hashtag, and each month one retailer that joins in will receive a pack of free stock or tasting samples from a campaign sponsor.