Posted: 13/03/2018

Discover Delicious develops online shop for Welsh producers

Discover Delicious Wales
Discover Delicious Wales already features 50 producers

Discover Delicious, a website which offers Welsh producers a platform for selling direct to UK consumers, has launched with a number of the country’s top speciality brands already listed.

The Patchwork Traditional Food Company, Halen Môn Sea Salt and Cradoc’s Savoury Biscuits are among the producers selling on DiscoverDelicious.Wales, which was developed with funding from the Welsh Government’s Rural Development Programme 2014-2020.

The site is now looking to add more to its roster of 50-odd producers, which also includes Coaltown Coffee Roasters, Sarah Bunton Chocolates and Purple Moose Brewery.

Each producer on the site has their own profile and shop that they control, allowing them to boost their brand’s profile and decide what they sell, when they sell and at what price. In return, Discover Delicious takes a small commission from sales on the platform.

The site also has a “heavyweight” marketing programme, including TV advertising, that it says will reach hundreds of thousands of target consumers.

“Our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map,” said Discover Delicious founder Laura Pickup. “We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales.”

Producers who want to sign up should contact Alex James, via

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