Posted: 22/07/2020

Dobbies to stock 3,000-plus Sainsbury’s lines across its food halls

Dobbies and Sainsbury’s launch grocery partnership

Dobbies Garden Centres and Sainsbury’s have launched a grocery partnership that will see the supermarket chain bring its range of food and groceries to Dobbies’ 68 stores across the UK.

Launched at the group’s Edinburgh garden centre in late July, the range on offer in the new concessions will include over 3,000 products, including ambient, chilled, fresh and frozen produce as well as other grocery, household and toiletry products.

Andrew Bracey, chairman of Dobbies said: “This is an exciting step forward for us as we continue to grow the business and lead the future of garden centre retailing. 

“Garden centres are increasingly popular, as people embrace the enjoyment of gardening. 

“Our partnership with Sainsbury’s perfectly complements our strategy of offering the best possible ranges and convenience to customers.”

Mike Luck, director of business development at Sainsbury’s, said: “We’re always looking for new ways to bring our distinctive, high quality products to more customers.

“This opportunity with Dobbies will bring a fantastic choice of food and grocery products to convenient locations for lots of shoppers, helping them shop for what they need quickly and conveniently.”

Graeme Jenkins, CEO of Dobbies, said: “The wholesale supply partnership between Dobbies and Sainsbury’s is an excellent fit, with a shared goal of offering the best to our customers.

“By complementing our existing garden centre ranges with a comprehensive food and grocery offer, we will offer our customers a convenient solution for their grocery needs. We look forward to launching our first new look food hall at Edinburgh in late July.”

Read the latest issue of Fine Food Digest here.

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