Fairfields Farm Crisps buys UK snack brand Ten Acre
Crisps brand Fairfields Farm has purchased Ten Acre snacks for an undisclosed sum.
The business, in Colchester, Essex, will now produce Ten Acre’s ‘Free-From Plus’ crisps and popcorn products in a bid to build upon Ten Acre’s success in the UK and abroad.
“Export is to be a focus at Fairfields,” said Ten Acre’s co-founder, Tony Goodman MBE. “This is great for Ten Acre as we recently received the award for Export Champion from the Department of International Trade. Our joint attributes and parallel thinking will push both brands forward to become a force to be reckoned with in the snacking sector.”
Robert Strathern founder of Fairfields said: “This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export, opens-up opportunities for us.”