Fairfields Farm launches rebranded packs as it appoints new MD
Crisp manufacturer Fairfields Farm has rebranded its packaging in a bid to highlight its field to packet production process.
The new design features bold coloured packets for each of its flavours, with ploughed furrows at the top – a design taken directly from a photograph from the company’s planting last year.
The rebrand comes as Fairfields Farm appoints Richard Glennan – former owner of vegetable crisp producer Glennans that was sold to Tyrrells in 2012 – as its new managing director.
“We are thrilled to announce the appointment of Richard as managing director of Fairfields Farm,” said owner Robert Strathern, who first met Glennan back in 2006.
“We have been working together for a while now and Richard has been a pivotal part in securing growth in new and innovative areas for the business.”
He added: “He brings with him a wealth of industry knowledge and experience – and together we will continue to be a force to be reckoned with in the snacking sector.”
Speaking about his appointment, Glennan said: “I have known the brand since their early days – and it’s great to be part of the fantastic future they have ahead. The acquisition of Ten Acre has brought a new brand into the fold.”
“This is the start of the next phase for Fairfields Farm. Through new ideas, further potential acquisitions and innovation within the snacking space.”