Field Fare launches major stock giveaway to mark 40th year
Loose frozen food specialist Field Fare is marking its 40th year in business by promoting its brand makeover and offering customers some £650 in free ready-meal stock and display material.
The Kent-based firm has overhauled its packaging with a “high end, contemporary” design that keeps the product visible and the new look is supported by modular magnet kit of logos, straplines and product photography for retailers’ freezers.
In addition, for every minimum order placed before 30th September, Field Fare will give retailers £375 of ready-meals and £275 worth of free freezer branding.
“At Field Fare we are all about excellence of service to our stockists, being flexible, adapting to their needs and customers and supporting their sales; and that was the impetus for our rebrand,” said MD Karen Deans. “We now offer a variety of magnets for the freezers, including our slick new logo and punchy straplines; as well as a large choice of photo backboards to select from according to stock.”
August will also see the company relaunch its website, including updated branding and new facility for consumers to search for their local stockists.
Based on its RRPs, Field Fare said its ready-meal range offers a 32.4% margin while loose items (such as frozen fruit and bakery goods) offer an average return of 43%.