Posted: 14/08/2018

Former Booths CEO Chris Dee is new Harrods food boss


Chris DeeFormer Booths CEO Chris Dee has been appointed as Harrods’ new food and home director, which will see him preside over the continued revamp of the department store’s food halls.

Although the role is slightly expanded – including the home, tech, and toys departments – Dee is taking over from Alex Dower, who Harrods said had left the business to “pursue other ventures”.

The Taste Revolution! plan, a major redevelopment of Harrods’ food halls launched by Dower at the end of 2017, will continue under Dee, with the next Fresh Market phase slated for completion at the end of this year.

Two more phases are planned for completion in 2019.

Dee, who spent 22 years in various roles at high-end supermarket chain Booths, has also been charged with overseeing the newly opened toy department, as well as further investment in the home & technology division.

He joins Harrods following a short period as an operating partner for GunnerCooke OP, where he advised emerging FMCG brands and private equity funds on potential investments in the sector.

Michael Ward, managing director of Harrods, said: “Chris is a true leader in the food retailing industry, with almost thirty years’ experience in this fast-changing and innovative sector.

“Chris’s knowledge of the importance of cultivating a heritage brand, whilst ensuring we are always leading the way in the provision of the best quality products, will be key to our strategy going forward.”

Chris Dee said: “Food at Harrods is synonymous with quality and prestige, and every food retailer dreams of the opportunity of working with such an iconic brand. I am hugely excited to apply my experience of working in the premium food business to a brand with such strong values and DNA in the sector.”

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