Posted: 04/04/2019

Fudge Kitchen boosts ranges following 100k rebrand


Confectionery producer Fudge Kitchen has launched a range of new products and flavours in new packaging following a £100,000 rebrand across its seven shops, bags, packaging and website last year. 

The Bath-based company unveiled its new lines and rebrand at IFE last month, which includes five new flavours of caramels and brittles and a sharing selection of flavoured fudge inspired by retro ‘tuck shop’ sweet flavours.

  The new flavoured caramels and brittles joining Fudge Kitchen’s Delectables range are all said to be based on developing trends including vegan and east Asian flavours. These consist of: lemongrass & chilli brittle; a dairy-free peanut brittle; a chocolate nut pave; and pumpkin & sunflower seed brittle (RRP £6.50, 125g), and rose and cocoa nibbed caramels (RRP £8, 125g). 

The Tuck Shop Sharer collection joins a recently repackaged range of nine-themed butter fudge selections such as the Salted Sharer, Boozy Sharer and Traditional. It includes retro sweet flavours such as Pear Drop, Parma Violet, Lemon Sherbet, Blackcurrant & Liquorice and Rhubarb & Custard (RRP £15, 330g).

The new lines follows Fudge Kitchen’s £100,000 refurbishment after celebrating its 35th birthday last year. 

“Fudge Kitchen is in the midst of a radical overhaul of our ranges and our packaging,” said MD Sian Holt. “The products and flavours across all our ranges have also been carefully curated to offer a wider span of targets in design, price points and flavours, and represent our continued focus on innovation and on developing and initiating emerging trends.”

fudgekitchen.co.uk

This story appeared in the April issue of Fine Food Digest. You can read more on the digital edition here.

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