Posted: 19/01/2015

Great Taste 2015 open for entry


Great Taste 15Great Taste has opened for entry with its customary ‘Members’ Fortnight’ for food and drink producers that hold memberships with organiser the Guild of Fine Food.

Entry for all producers that supply the independent retail sector will open on Monday February 2 but, until then, Guild members have exclusive access to enter their products at a discounted rate until Sunday February 1.

The Guild will again cap the total number of entries at 10,000 and Great Taste’s rigorous judging process will begin in March with results due to be announced in the summer.

Now in its 21st year, Great Taste has seen more than 90,000 products blind-tasted by food experts, including chefs, buyers, retailers, restaurateurs, food critics and writers.

After being put through their paces, products can receive a 1-star, 2-star or 3-star award but, regardless of whether they win or not, every entry will receive feedback to help improve products, if required.

Snowflake Gelato‘s Paolo-Rivieccio and Asad Khan with the award-winning sorbetto
Snowflake Gelato‘s Paolo-Rivieccio and Asad Khan with the Supreme Champion sorbetto

The 3-star winning products will all go into contention for Golden Forks, awarded to the best product in each region as well as the Supreme Champion for the year.

Last year’s Great Taste Supreme Champion, London-based Snowflake Luxury Gelato, described winning the title for its raspberry sorbetto as a “game changer”

“It has allowed us to accelerate our growth plans and look into acquiring an additional production facility to meet the demands we have had since our Great Taste achievement,” said Snowflake founder Asad Khan. “We have watched our sales go up in-store and it has been a very busy period for us.”

“The Great Taste logo is an established and trusted mark,” said Guild of Fine Food MD John Farrand. “For producers it reflects their hard work and commitment to making superb tasting food and drink, and for consumers it is a recognisable, simple and clear logo that confirms they are buying the most outstanding products on the shelf.”

For more information or to enter, visitwww.gff.co.uk/awards/great-taste-awards

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