Posted: 20/02/2014

Great Taste calls for more wine makers

Alistair Morrell The Wine Fusion

Great Taste is seeking smaller wine makers to enter this year’s awards, with a view to introducing their wines to delis and farm shops across the UK.

Alistair Morrell, director at The Wine Fusion, is backing the initiative and said it is a timely opportunity producers who have seen their independent customer base shrink in recent years.

“It’s a fact that the independent wine retailer is becoming as scarce as hen’s teeth on the high street,” he said, “So what we can do is to take the world of wine into other independent retailers who understand Great Taste and its ethics.

“Wine needs to get more involved and benefit from the opportunities Great Taste offers”.

Entries into Great Taste will be accepted until March 21 or until the 10,000-entry cap is reached.

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