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Great Taste retail promotion
Digital content ideas

It’s not just about the in store promotion, make sure your online customers and followers know you are a Great Taste stockist with some of these ideas below.

Share on socials

Tell your followers you’re a Great Taste stockist. Download the retail promotion social graphics here and use the suggested copy or prepare some of your own. Don’t forget to tag @GuildofFineFood and include hashtags.

Suggested copy:
⭐ We’re a proud stockist of #greattasteawards winning products! ⭐

Recognised as a stamp of excellence across the world, each jar, packet or bottle donning a Great Taste logo is guaranteed to have been through the rigorous and independent judging process.

Assessed on taste alone, these are products you do not want to miss out on. Discover our selection of great-tasting products in store and online today.

#greattasteawards #ISpyGreatTaste #greattasteretail24

Display a digital banner

Include this digital banner in your newsletters to customers, on your website and in your email footer to sign post them to Great Taste award-winners online and in store.

Curate a Great Taste category

Create a digital Great Taste display and help your customers find products on your website with a dedicated category or filter for Great Taste award-winners. Make sure the pack shots on your website include the product’s most current award – if you don’t have the up-to-date award information you can check it on our directory and while you’re there, make sure the producers have listed you as a stockist.

If you want to showcase the awards more prominently, you could ask the producer to supply you with the award logo artwork to display alongside the product image and description.  

Hear the stories behind the stars

If you haven’t heard it already, the Great Taste Podcast goes behind the scenes of the awards to meet some of the amazing producers and showcase why well-produced food and drink is important for our health, our economy, our land, and of course, our taste buds. It’s a great way of helping your customers understand more about the significance of Great Taste and what really goes on behind the black and gold labels they see on their food and drink.

They can find it on Spotify, Apple Podcasts and all podcast platforms. If they’re interested to find out even more, visit – www.greattastepodcast.com