Posted: 15/11/2017

Harrods unveils first phase of major food hall revamp

Harrods Coffee RoasterHarrods has launched The Taste Revolution! – a two-year transformation of its historic food halls.

The first phase of the project launched on Tuesday 14th November  – a Roastery and Bake Hall, with scratch bakery and coffee roaster, which took the place of a florist and restaurant.

Thirty varieties of bread as well as pastries, cakes and biscuits are produced in the Bake Hall, including a signature baguette that has been cold-proved for 48 hours.

It also offers rolls made with a laminated-dough technique, and croissants prepared using Montaigu butter from France.

The Taste Revolution! focuses on the experiential: a board displays which items are baking and a bell chimes as they are removed from the oven.

The Roastery roasts coffee in front of customers and each blend is used in the in-store cafes and restaurants, as well as packaged for home consumption.

Customers can try the coffees and blend their own roasts at the tasting counter while an Art Deco-style coffee bar sits in the centre of the room, serving coffees and freshly-made cakes and desserts during the day, and chilled espresso Martinis at night.

Harrods food hampers are also sold in the Roastery and Bake Hall, alongside gourmet products, such as oils, vinegars, honeys and pantry staples, such as jams and chutneys.

A new Tea Room lets customers blend their own tea with an expert “tea-tailor”. Their bespoke blend will then be entered into the Harrods Book of Tea so they can keep re-ordering the same blend.

The Roast and Bake, launched the same day, is a stand-alone unit, in Basil Street, outside the store – a small coffee shop that was previously the Ca’puccino concession.

Three more concepts will launch in 2018 and 2019, in an initiative Alex Dower, Harrods’ director of food & restaurants, is driving.

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