Hawarden to test satellite shop at Chester retail park
Flintshire’s Hawarden Estate is to opening a temporary shop and café in Broughton Retail Park in Chester which it says will act as a gateway to its nearby farm shop.
The pop-up will be housed in a 40 ft shipping container and comprise a café and small general store, with a kitchen to prepare sandwiches, pies, cakes and coffee. It is due to open at the beginning of December.
The Retail Park has recently completed a big investment programme and plans to boost its choice of eateries with a range of 2,500-3,500 sq ft food ‘pods’.
Hawarden estate manager Alan Downes admitted it was “unknown territory” but said the pop-up would test footfall at the site, as well as linking people to the larger choice available at the farm shop two miles away.
“The idea is to have it for a year, though there is the potential to extend for another year or two, or until the pods are available,” he told FFD.
The new outlet will be used to launch Hawarden’s range of own-brand ambient products, including chutneys, cakes and juices, which it has created in collaboration with some of its long-term suppliers.
It has previously only sold estate-produced fruit, vegetables, meat and dairy under its own label.
Much of it will use produce from the estate, which has previously been sold in the shop, supplied to its pub, the Glynne Arms, and as surplus pick-your-own.