Posted: 19/12/2018

Hider Foods streamlines portfolio to drive innovation

Hider Foods
MD Duncan Hider says reducing the range will allow the business to offer listings to new and emerging food brands

Hider Foods has announced that it is conducting a range rationalisation review to reduce its SKU count by 20% and make space for “a raft of new lines” in 2019.

The food and drink distributor said the reduction will see 750 products cut from its portfolio of 3,500 lines, allowing the business to make space for new and emerging food products.

The streamlined range will be complete by March 2019 ready for Hider to review its pipeline of new and exclusive products in-line with the launch of its Winter/Spring brochure.

“Our portfolio has been built over many years and it was about time we refreshed it and made sure everything we offer performs for us and delivers for our customers,” said managing director Duncan Hider.

“The fine food sector has always been dynamic but there’s a real buzz around innovation at the moment,” he said. “We want to ensure our range continues to appeal by offering the premium brands we’re famous for as well as offering listings to new and exciting products from the UK and abroad.”

Based in Hull, Hider Foods supplies products nationally to farm shops, garden centres, food halls and delicatessens.

The distributor took a big stride into food production in July last year after buying the brands, including Butler’s Grove, and equipment of Hampshire-based Dart Valley Foods, after it went into administration.   

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