Hubbub to partner in 2015 Great Taste promo
A London-based home delivery service linking consumers with independent food shops is partnering with the Guild of Fine Food to promote Great Taste winners through its online shop.
Hubbub – featured on page 10 of this issue – already sells dozens of Great Taste products online because they are listed by the independent shops that appear on its website.
But according to Hubbub’s Alec Paterson, it will soon be highlighting Great Taste products on its system.
Consumers can shop on theHubbub websiteeither by choosing one of its 95 partner shops in London or by search for specific products.
Paterson said Hubbub is adding an extra category to every product on its system to indicate whether it has won one-, two- or three-star Great Taste award, so shoppers will also be able to search for Great Taste winners.
“I have also been reaching out the shops,” he said, “asking if they have got any of the Great Taste Top 50 products on their stock list, and talking to them about introducing products that are relevant to them – Top 50 cheeses for cheese shops, and so on.”
He added: “Selling Great Taste winning products helps us, helps the shops and helps the producers, so everyone comes out a winner.”
The major Golden Fork trophy winners of Great Taste 2015 are announced at London’s Royal Garden Hotel on Monday September 7. However, all this year’s one-, two- and three-star winners have already been announced, together with the Top 50 Foods selected from among the three-star winners.
Just under a third of the 10,000 products achieved on of the three levels of award – 2,382 one-stars, 597 two-stars and 130 three-stars – with a particularly strong showing from traditional foods such as artisan dairy products, fresh meat and cider.