Posted: 16/12/2014

Hurley returns to Olives Et Al as MD


loaf and larder cheddar garden centre
Hurley will assist the growth of the Loaf & Larder retail concept, which currently has two outlets at Cheddar Garden Centre (above), opened in August, and the Worlds End Garden Centre near Aylesbury, opened in October.

Former sales director Simon Hurley has returned to Olives Et Al to take up the role of managing director at the Dorset-based company.

Hurley, who left Olives Et Al in September 2010 to set up marketing business Pride of Place, officially starts in January 2015 and will work with founder Giles Henschel to guide both the food production and the retail arms of the business.

As well as adding to its line-up of olives, snacks and sauces and developing its recently acquired gluten-free pie and pastry business, Olives Et Al will also continue to expand its new retail brand Loaf & Larder.

The brand currently has two outlets at Cheddar Garden Centre, opened in August, and the Worlds End Garden Centre near Aylesbury, opened in October.

“Olives Et Al is a company and brand that I have always loved and have remained close to in the years since I left,” said Hurley. “Coming back now is absolutely the right thing to do at exactly the right time and I’m really looking forward to working with Giles and the team again.

“My recent experience in retail makes the Loaf & Larder development particularly exciting but I am also confident that the new products we are working on will take the business the next leap forward.”

Henschel said it was a “hugely exciting time” for Hurley to be re-joining the company.

“Having worked with Olives Et Al before, Simon knows the business inside out and with his wide knowledge and experience in the sector he is the ideal partner to work with me to realise our plans,” he said. “Having him on board as my managing director will add a huge degree of strength and stability to the team.”

www.olivesetal.co.uk

Return to the top