Posted: 27/06/2019

Just Desserts hopes to sweeten sales with Yorkshire-focused redesign

Independent baker and pâtissier Just Desserts has undergone a brand new redesign in a bid to emphasise its Yorkshire roots and reach a wider audience.

The Yorkshire bakery unveiled its new contemporary logo and redesigned product brochure last month with plans to roll out the new branding across its signage, delivery vans and product packaging and relaunch its website. 

Managing director James O’Dwyer said the branding was in need of a refresh to reflect its modern approach and appeal to a wider, growing client base.

The new design was created by Leeds-based design agency Electric, who the company met at a fine food trade show last year and were impressed with their portfolio.

“We wanted to work with a local agency to help us spread the word about our premier products and gave them [Electric] a redesign brief to see what they could cook up,” said O’Dwyer. “We are delighted with the eye-catching new branding which aptly embraces both the character and quality of Just Desserts.”

This story appeared in the June issue of Fine Food Digest. You can read more on the digital edition here.

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