Kitchen Garden unveils packaging revamp
Gloucestershire based preserve company Kitchen Garden has undertaken a rebrand, bringing a fresh new look to its range of sweet and savoury jarred products.
Using feedback from consumer focus groups, the new packaging features illustrations by Oliver Moinet as well as the slogan ‘handmade in the Cotswolds’.
The rebrand coincides with the launch of Kitchen Garden’s new website, the move to smaller jars, and a strengthened Board with the appointment of James Moinet as Operations Director and James Horwood as Commercial Director.
Of the decision to rebrand, James Horwood said; “It is important to keep ahead of the game in the competitive jams and condiment market. We wanted to communicate our core values but also make way for new product innovations.”