Major manufacturer KP Snacks to acquire Tyrrells
Premium snack brand Tyrrells has been bought by major business KP snacks for an undisclosed sum.
The takeover includes Tyrrells’ Head Office and two manufacturing sites in the UK, along with US manufacturing capabilities, the Aroma Snacks business in Germany and Yarra Valley Snack Foods in Australia.
MD of Tyrrells, Malcolm Burns said he was delighted with the acquisition. “I am incredibly proud of everything the Tyrrells team has achieved, starting in our farmhouse kitchen 16 years ago to become a brand loved internationally across more than 40 countries.”
He added: “We bring our award-winning capabilities in hand cooked crisps and popcorn to join with the UK’s fastest growing scale snacks manufacturer.”
“Tyrrells is an iconic brand with a big personality that has performed well both in the UK and international markets,” said CEO of KP Snacks, Mark Thorpe.
“This acquisition is a fantastic opportunity for us to add premium hand-cooked crisps to the KP business and a brand which further increases our capability in the sharing category.”