La Cave opens store in indie-friendly Chiswick
Changing shopping habits have prompted La Cave à Fromage to target suburban sales with a new shop in Chiswick, West London.
Owned by wholesaler Premier Cheese, La Cave’s new outlet on Chiswick High Street is its fourth store, joining London branches in Notting Hill and South Kensington and another in Hove, East Sussex.
“The retail scene is constantly changing and we have to adapt,” said Amnon Paldi, who owns the business with Eric Charriaux. “Retail is much more fragmented, with people buying online and using different supermarkets. We are also seeing that people want to be more local than central.”
Chiswick was chosen as a location because of its ‘village’ feel, he added, and because there is already a high number of independent retailers in the area.
Affluent West London has become a prime area for cheese, with Paxton & Whitfield and The Fine Cheese Company opening new shops in Chelsea and Belgravia respectively in recent years.
“Rents and rates are obviously cheaper than a central location and parking is not really an issue because people tend to shop on foot in Chiswick,” said Paldi.
“We’re reviewing how we do things in the shop, looking at opening hours and product ranges. It has to be convenient for shoppers, so that they can buy on their way home from work.”
The new La Cave shop will stock more than 100 varieties and will also serve cheese and charcuterie boards in a 30-cover café, which is part of the shop.