Posted: 07/01/2021

Le Gruyère AOP offering outdoor COVID-safe sampling to farm shops

Le Gruyere's sampling hut

Le Gruyère AOP is offering farm shops and independent retailers across the UK the opportunity to deploy its unique sampling hut outside their premises free of charge.

The hut is a mobile base to provide customers with free samples of Le Gruyère AOP in a COVID-safe manner.

Le Gruyere sampling hut

Individually wrapped samples can be offered to passing customers on long boards (pictured right) from behind Perspex screens to help maintain distance.

The UK marketing team for the renowned Swiss cheese wanted to offer retail customers the chance to introduce their clientele to the cheese without impinging on valuable floor space, or adding any greater risk to customers or staff, so a sturdy, outdoor, COVID-secure structure was the only option.

For more information on the sampling hut, please contact Le Gruyère AOP’s UK head of marketing Helen Daysh here.

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