Posted: 16/08/2022

Le Gruyère AOP promotion for retailers

Do you run a cheese shop or a deli with a cheese counter?

Looking for an initiative to boost sales this Autumn? Look no further!

Le Gruyère APO are supporting retailers across the UK with an in-store promotion that should help you draw customers in and support pre-Christmas sales.

Interested retailers can sign up for the in-store retail promotion pack and receive supporting materials and tasting samples from Le Gruyère AOP to help boost sales between mid-September until Christmas.

Show off your team’s product knowledge by engaging with shoppers, offering samples and sharing recipe ideas to help drive customers through your door and promote a healthy basket spend.


  • A high-quality Le Gruyère sampling tray to display your tasting samples
  • Recipe leaflets, product information sheets and other exciting, branded point of sale material
  • An allowance to cover the cost of Le Gruyère AOP cheese for customer sampling (£30)


To book your FREE promotional pack, please email us with your company name and address, making sure to include ‘Le Gruyère Retail Promotion’ in the subject line. Please notify us if you have multiple stores, as we can arrange for a pack to be sent to each location.

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