Posted: 14/09/2015

Luscombe hires new MD as founder moves to chairman role

Adrian Collins Luscombe Drinks MD
Adrian Collins is the new MD at Luscombe Drinks

South Devon’s Luscombe Drinks has appointed a new managing director as part of a restructure that will see founder Gabriel David take up the role of chairman.

MD Adrian Collins, who has held a variety of executive roles in the food industry, will be responsible for growing the soft drinks business while David will now focus on new product development and ingredient sourcing.

“I am incredibly proud to be leading and guiding such a committed and talented team through an immense amount of change, investment and growth,” said Collins, who has been working at Luscombe as director general manager since March 2015.

He added: “It is an incredibly exciting new phase for Luscombe Drinks and I am hugely looking forward to taking such an already established company and brand to a new level, pushing boundaries and further transforming the artisan soft drinks sector, driving Luscombe to an even brighter future.”

Established in 1975, Luscombe supplies its hand-made drinks to independents across the UK but has a policy of not selling to supermarkets.

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