Luscombe develops new sparkling fruit water range
Soft drinks producer Luscombe Drinks has developed a new range of organic Sparkling Fruit Waters in response to increasing consumer demand for no added sugar and lower in calorie products.
Made using Devon spring water and organic fruit, the initial range consists of passionfruit, sour cherry and raspberry flavours with each 27cl glass bottle having an RRP of £1.95.
Speaking about the launch, founder Gabriel David said: “For the first time, sales of bottled water have exceeded sales of cola. This has been driven by the trend towards healthier low-calorie drinks with reduced sugar content, and the success of premium sparkling waters.”
He added: “Unlike many of the fruit waters currently on the market, the Luscombe range have a high fruit content to ensure the real taste of the fruit comes through – not just a hint.”