Posted: 02/07/2015

Luxardo cherries leap from cocktail bar to premium retail

Luxardo Maraschino Cherries
Luxardo cherries are long-established in cocktail bars, along with the brand’s liqueurs

A brand of Maraschino cherries popular in cocktail bars worldwide has gone on sale in Selfridges and Harvey Nichols, as UK distributor Cellar Trends looks to build sales in retail.

The premium Luxardo brand uses an exclusive variety of Marasca sour cherry grown in its own orchards in Torreglia, northern Italy.

Luxardo is Italy’s oldest liqueurs company, know particularly for its Maraschino and Sangue Morlacco cherry liqueurs. Its cocktail cherries, which are steeped in dark syrup, are now available to UK stores in 400g jars (around 60 cherries) with an RRP of £6.99-£7.99.

According to Celler Trends, these dark, plump preserved fruits provide a subtle hint of almond flavour and offer a premium alternative to the “bright red, bleached and dyed” mass-market variety.

They can used as a substitute for fresh cherries in dishes such as Bakewell tart or clafoutis, in a fruit salad, or spooned over ice cream.

Cellar Trends’ marketing manager for Luxardo, Craig Chapman, said sales had been growing on the back of increased use at home and “enthusiastic recommendations by professional chefs”.

“There’s a trend for bartenders to take inspiration from the kitchen, with inventive house-made purées and syrups,” he said, “but now chefs are using bar ingredients too.”

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