Made for Drink creates snack for Champagne with Laurent-Perrier
Bar snack specialist Made for Drink has created a chip-shop-inspired companion for Champagne – with the added endorsement of top brand Laurent-Perrier.
The producer’s Chip Shop Scraps & Fries combine scraps of batter with thin-cut potato fries and crunchy peas, which are all seasoned with British malt vinegar and sea salt.
Available from this month to independent retailers and pubs, the snack comes in 40g bags (RRP £1.75) and is suitable for vegan diets. It will also be stocked by Sainsburys.
Made for Drink founder Dan Featherstone said the developing this product had been a long-term ambition.
“We’ve long wanted to showcase the timeless ‘whispered truth’ that a bag of fish & chips and a glass of Champagne remains one of the most highly prized food & drink marriages of all time,” he said. The opportunity to launch this playful take on a timeless classic with our good friends at Laurent-Perrier has been incredible.”
Featherstone had already partnered with Laurent Perrier in 2019 when he and his team created a Sashimi Togarashi seasoned Lotus Root Crisp to pair for the brand’s Cuvée Rosé. Juliet Elliot, marketing controller at Laurent-Perrier said: “Made for Drink is the perfect partner because they share are values of genuine quality, family & sustainability.”
This collaboration will see 5% of every pack sold donated directly to The Exmoor Carbon Project to support its work preserving and restoring ancient woodlands on Exmoor National Park.
Chip Shop Scraps & Fries join a line up of products that also includes Chorizo Thins, Chicken Salt Fries, Duck Fritons and a four-strong range of potato crisps.
Last year, Made for Drink launched planet-friendly (plastic-free/home compostable) packaging across its range.
madefordrink.com
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