Mexican food company Cool Chile Co improves branding and packaging
London based Cool Chile Co has redesigned its branding and improved the packaging across its range of authentic Mexican food products.
Cool Chile Co’s corn tortilla packaging now includes a window for consumers to see the product inside, while its cookery kits will now be packaged in ice cream style tubs. Another part of the rebrand ensures every product will include quick and easy recipe suggestions for the consumer.
“As markets have changed and our business has grown, we have identified a need for evolution in our brand, as well as in the packaging of our products,” says Kelly Peak, managing director of Cool Chile Co.
Peak says the company is confident that the new packing and branding will make a strong visual impact throughout the food industry.