Monkland’s Hindle joins Quickes to drive UK indie sales
Mark Hindle, who ran a chain of cheese shops with partner Karen before focusing on cheese-making at Herefordshire’s Monkland Cheese Dairy, has joined cheddar maker Quickes Traditional as UK account manager.
Hindle had a background in farming and agricultural sales before he and Karen started the Mousetrap cheese shop business in the late 1980s.
The pair opened stores in Ludlow, Leominster and Hereford before selling up in 2012 to focus on cheese production, including the full-flavoured, hard, cows’ milk Little Hereford. This is made to an original local recipe dating to 1917 and revived by the Hindles in 1996.
The pair sold Quickes’ farmhouse cheddar in their shops for many years and met Mary Quicke through the Specialist Cheesemakers Association.
Mark Hindle said: “Once the Mousetrap business had been sold, my partner and I decided that one of us would run the dairy and the other would get ‘a proper job’.”
He will now work with a small team led by Quickes’ sales & marketing manager Tom Chatfield, but will continue to be based in the Midlands.
The UK national accounts role is a new one for Quickes, focusing solely on sales to independent shops and foodservice though specialist distributors.
Chatfield said that, while he had been focusing more on export sales over the past year, independents had always been Quickes’ “bread and butter”, accounting for more than half of turnover.